As the Lucknow sun ushers in the season of sherbets, afternoon siestas and scented evenings, Taneira, a TATA product, adds a romantic refresh strengthening its occasion-led portfolio with the launch of its The Valley of Flowers and Inaya collections. Together, the collections present a diverse, design-led range of sarees that balance timeless craftsmanship with contemporary expression. Thoughtfully crafted for every moment, from weddings and festive occasions to parties and elevated everyday celebrations, the new collections bring a stylish, seasonal upgrade to every wardrobe. The collections are thoughtfully designed to stand apart, offering differentiated styles that help women make a statement this summer while staying effortlessly comfortable. The launch of these collections took place at Taneira’s Hazratganj store, in the presence of Mr. Somprabh Kumar Singh, CSMO, Taneira, along with acclaimed Indian actress, Ms. Aahana Kumra.
The launch finds a fitting resonance in the culturally rich city of Lucknow, where heritage lives through its streets, echoed in the rhythm of its traditions and the understated grace of its timeless aesthetics. A breezier counterpoint to winter’s celebratory splendour, summer weddings emerge as a cherished moment for expressive yet effortless occasion dressing, where lightweight sarees with refined detailing and graceful movement take centre stage. Echoing this spirit of occasion and artistry, The Valley of Flowers draws inspiration from the idea of celebration in full bloom. It translates the ethereal charm of high-altitude meadows and the intricate floral language into craft-led sarees across celebrated weaving clusters including Kanjivaram, Banaras, Maheshwari and South Silks, alongside the intricate artistry of Bandhani, Paithani, Chanderi, Gharchola, Baluchari, Gadwal, Uppada and Rajkot Ikat. The collection is priced starting at INR 7,499. Meanwhile, Inaya, draws from the rhythms of nature and the cosmos, interpreting movement and transformation through layered textures, evolving forms, and fluid drapes that define a modern expression of occasion wear. The range starts from INR 3499 only.
Speaking on the occasion, Mr. Somprabh Kumar Singh, CSMO, Taneira said, “In Lucknow and across Uttar Pradesh, the onset of summer brings with it a distinct shift in wardrobe choices, shaped by the nuances of the climate and the region’s love for elegant dressing. This seasonal transition is equally visible in the summer wedding market, which has been growing steadily over the past few years, also contributing to the continued growth of the ₹51,000+ crore saree market. In response to this rising demand, we have thoughtfully introduced an eclectic summer range. From airy silhouettes designed for everyday ease to festive ensembles that come alive in celebration, our intent is to offer enduring value with style, comfort and occasion relevance to our discerning clientele.”
Further elevating its summer repertoire, Taneira presents Raas and Summer Essentials, two thoughtfully crafted collections that complete the summer wardrobe. Anchored in a refined design language, Raas is crafted for festive soirées and special occasions, where rich weaves, expressive palettes and fluid silhouettes converge seamlessly in a contemporary interpretation of traditional craft. The collection is ideal for celebratory and pre-wedding moments and occasions that call for effortless elegance. Complementing this is Summer Essentials, starting at Rs. 1299, an ode to effortless everyday dressing. Light, breathable, and versatile silhouettes balance comfort with understated elegance and ease for workwear and beyond. Together, these collections offer a seamless and holistic wardrobe journey.
