(BS)
Better utilisation of warehouses, reworked branding strategy and micro focus on marketing have helped state-owned Steel Authority of India (SAIL) record an over 36 per cent year-on-year jump in sales volume this November. The company’s sales for the month stood at 1.409 million tonne amid concerns over demand pick up in the domestic market due to the economic slowdown.
“In September, we restructured our marketing segment. It is this restructuring that has started to show results now,” a senior company official told .The company has divided its marketing section into three verticals—sales, marketing and services—for an enhanced focus. “Splitting into verticals has led to micro management in marketing and each area is having more focus leading to better results getting generated from every section,” said the official.
