PTI
The Gujarat government intends to promote the Meetings, Incentives, Conferences and Exhibitions (MICE) sector in the state to give further boost to tourism by showcasing its existing infrastructure and developing more destinations in the future, a senior government official said here on Tuesday.
Gujarat will host the India Convention Promotion Bureau (ICPB)’s 14th Conventions India Conclave on December 7-9 at Mahatma Mandir in Gandhinagar as part of the pre-Vibrant Gujarat Global Summit 2024, as it looks to bring a major share of MICE market to the state, state tourism secretary Hareet Shukla said.
“To develop new sectors and areas of tourism, and especially for year-round tourism, MICE sector is very important with round-the-year activities, making a significant difference to the economy. Gujarat is now trying to focus on this sector,” Shukla told mediapersons.
