(LiveMint)
Bharat Petroleum Corp. Ltd (BPCL), India’s second largest oil marketing company, is planning to enter the travel business with its personal travel offering, Happy Roads, which would help travellers plan and execute road trips, two senior company officials said.
BPCL is looking to launch the app in about two months, the executives said, requesting anonymity. Through the app, the state-run company hopes to draw more millennials, seen as being attuned to travelling by road, into its customer base. “We are doing something very different which no one has done. We have tied up with some of the best content creators on travel for Happy Roads. Our app will also give real time updates on travel destinations to our customers,” said the first senior official from BPCL quoted above.
A user planning a trip on Happy Roads will be able to select travel options from wildlife, adventure, nature, offbeat, romantic, leisure, religious and heritage. The app will also help users explore nearby destinations and plan a trip. In this segment, Happy Roads would compete with existing players such as TripAdvisor and Lonely Planet India. BPCL has tied up with Bharti Axa general insurance and PolicyBazar for providing travel insurance and car rental company Zoom Car, for cars and drivers. Also on board is 3M, a car wash and wax solutions provider.
