Pradhan Mantri Suraksha Bima Yojana (PMSBY) was launched on 9th May, 2015 with a view to enhance the level of insurance penetration in the country and to provide insurance cover to common people, especially poor and the under-privileged sections of the society. This was stated by Union Minister of State for Finance Dr Bhagwat Kisanrao Karad in a written reply to a question in Lok Sabha today.
The Minister stated that the enrolments under PMSBY have gradually increased since its launch with cumulative enrolments of 23.88 crore upto 21st July, 2021.
Giving details of some of the steps taken to increase the awareness about the scheme among the people, the Minister stated the following: –
- The Public Sector insurance companies and banks organize campaign through media to create awareness amongst large sections of population and also carry outreach efforts to facilitate access to the schemes.
- Regular advertisements about PMSBY are being carried through newspapers, TV and Radio.
- An exclusive website www.jansuraksha.gov.in has been created to host all relevant material / information including forms, rules, frequently asked questions (FAQs) etc. related to this scheme.
- Posters and banners about the scheme are displayed at prominent places in bank branches and Insurance Companies across the country
