On the advice of the Confederation of All India Traders (CAIT), traders, their employees and family members associated with trade organizations across the country will celebrate the festival of Raksha Bandhan on August 31. In fact, despite Raksha Bandhan being a government holiday today, all markets across the country are open and trading normally. The reason for this is that today is Bhadra Kaal throughout the day in which no auspicious work is done. Therefore, tomorrow has been chosen to tie Rakhi.
Rakhis worth Rs 12,000 crore sold across the country
According to a rough estimate, rakhis worth about Rs 12,000 crore were sold across the country this time and all rakhis were made in the country. The special thing is that neither rakhis nor rakhis goods were imported from China this year, due to which all records of Rakhi sales of previous years have been broken and the trade of rakhis has been estimated to be around Rs 12,000 crore. The business of gifting sweets, gift items, clothes, FMCG goods, etc. was also estimated to be around Rs 5,000 crore.
The first year after Corona in which shopping was done without any fear
CAIT National President BC Bhartia and National General Secretary Praveen Khandelwal said that this is the first year after Corona in which customers bought Rakhis in markets across the country without fear of any disease. Interested in buying.
Special rakhis from different states of the country were sold
B.C. Bhartia and Praveen Khandelwal said that apart from many types of Rakhis this year, traders especially ‘Chandrayaan Rakhi and G20’s Vasudhaiva Kutumbakam’ rakhis were also made by the traders.Kosa Rakhi from Chhattisgarh, Jute Rakhi from Calcutta, Resham Rakhi from Mumbai, Khadi Rakhi made in Nagpur, Sanganeri Kala Rakhi in Jaipur, Beej Rakhi in Pune, Uni Rakhi in Satna in Madhya Pradesh, Bamboo Rakhi made from tribal items in Jharkhand, Tea Leaf Rakhi in Assam, Khajoor Rakhi in Kerala, Moti Rakhi in Kanpur, These include Banarasi clothes rakhis in Varanasi, Madhubani and Maithili art rakhis in Bihar, soft stone rakhis in Pondicherry, flower rakhis in Bangalore, etc.
There was more offline shopping than online.
Starting from rs 3,000 crore in 2018, this figure has reached Rs 12,000 crore in just 6 years, out of which only 7 percent of the business has been done online, while the rest of the business has been bought by consumers themselves by going to the markets of all the states of the country. In the year 2019, this business is 3500 crores, In the year 2020, 5 thousand crores, in 2021 6 thousand crores and last year this business was estimated at 7 thousand crores.
