(F.E)
To tap the potential of Indian Railways as well as to maximise the revenue from Non–Fare Revenues (NFR), the Railway Ministry, for the first time, has launched the concept of ‘Co-Branding of Railway Stations’. Under this policy of ‘Co-Branding of Railway Stations’, the concerned licensee (the owner of the brand) will be assigned the right of advertising to only prefix or suffix its brand name or logo to the railway station name. It also said that such brand name shall not exceed two words. According to a statement issued by Western Railways, this scheme is purely a form of advertisement and the policy does not tantamount to change in the name of the railway station.
However, according to the zonal railway, the Co-Branding shall not be allowed on the Public Reservation System, railway tickets, route maps, websites, in announcements through the railways Public Address Systems, on the Rail Display Network, amongst others, where the railway station’s name shall only be its original name. Following are some of the salient features of the Policy on Co-Branding of railway stations:
