(ET)
Kishore Biyani’s Future Group will soon start delivering milk, eggs and bread at your doorstep every morning, taking the fight straight to hyper-local milk-delivery firms such as Milk Basket, Supr Daily and the local doodhwalas. Around 1,000 outlets under the Easyday, Nilgiris and Heritage brands of India’s largest retailer are getting ready to deliver milk directly to homes in the morning. The service will be launched in metro cities in the next two weeks, and expanded to other parts later.
Other essentials like fruits, vegetables and grocery will be added to the cart in the coming months, once it fine-tunes the model. This new initiative of home delivery could generate around Rs 20 lakh per store per month of additional revenue, Biyani.
